Effective 28 October 2026

What this site stores

Set by default

One entry in your browser’s storage, pds-consent, which remembers whether you accepted analytics so the banner does not ask again. It is not a cookie, it stays in your browser, and it is never sent to us or anyone else. It is kept for 12 months, after which the banner asks again.

If your browser sends a Global Privacy Control or Do Not Track signal, we treat it as “Essential only” and the banner does not ask.

Analytics, only if you accept

If you choose “Accept analytics”, Google Analytics and Microsoft Clarity set the cookies below. What they collect, and how long it is kept, is in our privacy policy. If you choose “Essential only”, none of them is set.

We do not use these cookies for targeted advertising or profiling, and we have turned off the advertising features of both tools. Microsoft’s own cookies are described in its privacy statement.

Analytics cookies

Name	Provider	Purpose	Lifetime
_ga	Google	Tells one visitor from another	2 years
_ga_<ID>	Google	Keeps track of the current visit	2 years
_clck	Microsoft	Keeps the Clarity visitor ID for this site	1 year
_clsk	Microsoft	Joins page views into one session recording	1 day
CLID, MUID, MR, SM, ANONCHK	Microsoft	Set on Microsoft’s own domains to recognize a browser across sites that use Clarity. ANONCHK records that the advertising ID is not used	Set by Microsoft

Check the Microsoft Privacy Statement for more information.

Booking, only if you open Book a demo

The Book a demo window loads Calendly’s scheduler when you open it. Calendly then sets its own cookies, described in Calendly’s privacy notice. If you would rather not, email us and we will send times.

Changing your choice

Use “Cookie settings” at the foot of any page to reopen the banner. If you withdraw your consent, we delete the Google Analytics and Clarity cookies set on this site, the page reloads, and nothing further is set or sent. Microsoft’s cookies on its own domains can only be cleared in your browser. Data already collected is kept only for the periods in our privacy policy.

Browser controls

You can also clear or block cookies in your browser’s settings. That works alongside the choice above; it does not replace it.