Custom development
Custom software built for pharmaceutical companies
Every pharmaceutical company has its own needs. PDS builds software tailored to yours, for sales reps and the office teams who support them.
The challenges in pharmaceutical sales
The industry is complex, heavily regulated, and competitive, and its sales cycle is long.
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Regulation
Reps work through the decisions of healthcare providers and payers while meeting regulatory and compliance requirements.
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A long sales cycle
Return on investment is hard to measure, so sales effort is hard to justify and further funding hard to secure.
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Competition
Sales teams are pressed to find new business and grow market share, while still meeting their targets.
What custom software does for a sales team
For sales reps, and for the office teams who support them.
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Less time on sales admin
Sales activities take less of the day, so more of it goes to selling.
This week’s call plan
Who Why this week Prescriber A New prescriptions down 3 weeks running Prescriber B Samples requested Prescriber C Writing in the class, not yet ours Prescriber D No call in 6 weeks -
New business, found
See the opportunities you are not yet working, and grow market share.
Market share
Prescriber Class Rx Ours Share Prescriber C 38 0 0% Prescriber E 27 2 7% Prescriber F 19 0 0% -
Performance against target
Know where each territory stands, so effort goes where it moves the number.
Territory 12, Q3 target
76% of target
- To date
- 910
- Target
- 1,200
- To go
- 290
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Prescriber behavior, understood
See how prescribers are writing, and tailor the message to them.
New prescriptions, last 13 weeks
Prescriber NRx Change Prescriber A 42 −12% Prescriber B 35 +8% Prescriber E 21 +15%
Why every build is custom
Each pharmaceutical company has different needs, so each solution is tailored to the company it is for. Customization is what makes the software work. Our two platforms are built the same way: RxPulse for sales teams, and Enquire for the home office.
Bring us the problem
If you have a pharmaceutical problem, we will find the solution for it.